Energy Drink Is A Promising Business Niche Essay - 709 Words

The expression ‘Energy Drink’ refers to a liquid refresher that include extracts of caffeine and sugar in blend with added elements such as gaurana, vitamin B and taurine. Such a drink offer it’s consumers with increased energy and it is generally consumed by youngsters, college learners and club teens. The major purpose energy drinks serve is that it help students to stay conscious during lectures and revision. Small beverage companies in US are following different marketing strategies to attract potential customers. Many rivals are emerging and coming up with new brands with specific niches. The main success factors of Energy Drinks includes †¢ It generates a new category which is grounded on an innovative product class that is rare and†¦show more content†¦They are envisioned for a niche group and this message works well for youngsters. The top 3 energy drinks in the world are the following: a) The first energy drink named â€Å"Red bull† was introduced in the year 1997 in United States. Red bull is an Austria based private company considered as the foremost energy stimulation beverage company having a market share of 60%. Since its introduction it has captured the attention of a wider number of audience with the claim that it can boost workout and improve health. On top of the records the best renowned and nutritious energy drinks in the world is Red Bull. It was first sold in 1987 by an Austrian company â€Å"Red Bull GmbH†. The slogan which is used by the company for promotion of the product is â€Å"it gives you wings†. It has citrus flavor with bitter-sweet taste. Caffeine, sugar, vitamins B compound and energy supplements are the main synthetic constituents of Red Bull that gives the consumer additional energy so as to work for the whole day and also to wake up the whole night. With and without sugar are the two kinds and proportions of Red Bul l. Numerous alcohol blends are prepared in night clubs and bars in spite of no varieties. b) The Second largest energy drink sold in the United States markets after Red Bull was â€Å"Rockstar† in the year 2001. Its head office is situated in Las-Vegas, Nevada. Guarana, ginko,Show MoreRelatedMarketing Plan for Kickstart3512 Words   |  15 Pagesjust the right amount of kick to help them start their days (www.kickstart.com). This plan analyzes Kickstart’s 4Ps (Finch, 2013) which are important to understand when analyzing this product and provides recommendations for improvement. General business situation Organizational strengths and weaknesses PepsiCo has world renown brand name, a reputation for solid brands and a deep and wide product line in the international and domestic markets. (Simon Sullivan, 1993). With revenue of moreRead MoreBrand Management: Boost Juice1316 Words   |  6 PagesBOOST JUICE: Boost Juice was founded by Australian born, Janine Allis. The product advocates healthy living. This is now an extremely successful franchise business and the fastest growing juice bar chain of stores and products in Australia. The product Boost juice started off as an yoghurt product and after patenting the product, the juice was born. The stores: The Boost Juice operates through Franchise stores which is a very successful marked ploy because the owners realized that unless peopleRead MoreRed Bull Management: Marketing, Competitors, Target Audience, Challenges, and Factors2066 Words   |  9 Pagesconcentration and reaction rate, gives more energy and improves mood. All this can be found in a can of Red Bull energy drink that, thanks in large part to a good marketing campaign, an excellent distribution and good packaging design, managed to reach almost 160 countries worldwide. The brand of red bull, created by an Austrian entrepreneur, has as its target audience and the young athletes, two attractive segments and equally difficult to deal. Red Bull is an energy drink sold by the Austrian Red Bull. ItRead MoreBusiness Plan: Yo-Good Essay2038 Words   |  9 PagesDescription of Business Yo-Good is one of four franchise options offered by ‘Fresh Healthy Brands, LLC†, a corporation based in Burnaby, British Columbia (Serving Up Healthy Choices in New Franchise Opportunities, 2011). The company’s mission is to â€Å"offer a delicious and healthy combination of non-fat frozen yogurt with a dazzling variety of fresh toppings† (Yo-Good: Frozen Yogurt with an Important Difference, 2011) in an all-natural way without the use of artificial sweeteners. Our goal is toRead MoreWho Is Just? : Is It A Better Kind Of Business? Essay2412 Words   |  10 PagesWho is JUST? JUST is a group of like-minded people who came together to drive social and environmental impact through â€Å"A Better kind of Business.† They are:  ¥ A business that rethinks how they source, deliver and consume every day products  ¥ A business that combines for-profit energy with non-profit motives  ¥ A business with a goal to offer every day products with impact and affordability Their first foray is with bottled water where they’ve created a product that is responsibly sourced, producedRead MoreCoke vs. Pepsi Essay4713 Words   |  19 PagesCompany, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing strategies led Coke to its governing of the world soft-drink market throughout the 20th century. The company produces and offers concentrate, whichRead MoreEssay Marketing Plan analysis on Forever Living Products2675 Words   |  11 PagesTable of Contents 1. Summary 4 2. Introduction and Background 4 3. Business Mission 5 4. Objectives 5 5. SWOT Analysis 6 6. Competitive Advantage 8 7. Marketing Strategy 9 7a). Target Market 9 7b). Positioning 10 7c). Marketing Mix 10 i) Product 11 ii) Place 11 iii) Promotion 12 iv) Price 13 8. Implementation, Evaluation and Control 13 9. Conclusion / Recommendations 13 References 15 1. Summary This assignment will look at the existing marketing planRead MoreRedbull Case5803 Words   |  24 PagesInternational Business of Sport, Coventry University, Priory Street, Coventry CV1 5FB, UK Tel: -H44 24 7688 7688; Fax: -i-44 24 7688 8400; E-mail: simon.chadwick@coventry.ac.uk Samantha Gorse is a doctoral candidate at Coventry University Business Sciiooi and a researcher for the Centre for the International Business of Sport (CIBS). Her main research interests include the impact of corruption in sport on sport marketing strategy and sport sponsorship. Simon Chadwick is Professor of Sport Business StrategyRead MoreCoffee Industry4988 Words   |  20 Pagesprovides a livelihood for over 20 million people worldwide with an estimated worldwide retail sales expected to grow by a compounded rate of 6.9% from 2005-2010, reaching $48.2 billion by 2010, according to The U.S. Market for Coffee and Ready-to-Drink Coffee. [1] The two main species of coffee beans are Arabica and Robusta. Arabica is a high-quality coffee typically grown at higher elevations where the optimal climatic conditions necessary to grow this specialty grade of coffee are found. ArabicaRead MoreExecutive Summary on Nestle3129 Words   |  13 Pagesall around globally. The infant product was so successful that it created demand all over Europe. Eventually this success brought in many business joint ventures and the company underwent many name changes along the way. Nestle started to enhance its product varieties and started to introduce baby cereals, breakfast cereals, chocolates, bottled drinks, beverages, ice creams, dairy products, food seasoning , pet food and many more. The product growth was encouraged by aggressive Ramp;D (Research

Essay on Fighting Global Warming - 1202 Words

Global warming has become a major issue discussed over Medias and governments all over the world today. It is a problem that threatens the whole world because of the destructive impacts it can have on us humans and to the environment. Global warming is not a new phenomenon. It is often referred to as the gradual rise of the earths near surface temperature as a result of increased emissions of greenhouse gases from human activities. The green house gases are carbon dioxide, methane, nitrogen, ozone and water vapor, they act as a blanket that traps enough heat from the sun to warm the earth. This is the green house effect as it is essential to life, for without it the earth would be so cold and would be uninhabitable. If not enough are in†¦show more content†¦Exhaust from automobiles, smokes from coal fired power plants and deforestation are the major contributors to greenhouse gas emission. The largest greenhouse gas emitters are the densely populated and more developed count ries such as the United States, China and Russia. Motor vehicles are the highest emitter of greenhouse gas, they produce high levels of carbon monoxide and nitrous oxide which is released into the atmosphere. Another major source is the burning of fossil fuels (coal, oil and wood) by power plants to generate electricity. In 2003 the United States released more than 5 million tons of gases from power plant alone. An increase of forest fires or deforestation for land clearing has lessened the amount of trees. Trees play a vital role in trapping carbon dioxide, when deforestation occurs more carbon dioxide is released. The Amazon is the largest carbon dioxide forest emitter (Protecting Forests). Any resource consuming method releasing quantities of carbon dioxide, methane, nitrous oxide or even water vapor contributes to the effect (Tapia 2007). These mass emissions of greenhouse gases cause the atmosphere to trap more heat thus leading to the warming of the earth. As the temperature rises the earth becomes hotter and hotter causing polar ice caps and glaciers across the globe to melt. The Intergovernmental Panel on Climate Change (IPCC) is a scientific body tasked to evaluate the risk of climate changeShow MoreRelatedEssay on Tundra: The Coldest and Harshest Biomes of the World 564 Words   |  3 Pagesadaptations. In fact, it isn’t the freezing temperature that they fear; it is us, human. Today, tundra faces lots of threats and problems because of human. One of the major problem is Global Warming. Global warming is the greatest challenge facing our planet. It is one of the widely discussed topics because global warming is a threat to all living things on Earth. The animals and people in the arctic are already experiencing this. The earth’s temperature dramatically increased during the past 50 yearsRead MoreThe Report Will State The Facts And Issue About Global Warming1491 Words   |  6 Pages3.Introduction The report will state the facts and issue about global warming all over the world. The report will focus on the impact of global warming and consider what actions can be taken by Greenpeace to fight global warming. Global warming, which will trigger hurricanes and tropical storms, has a negative effect on human beings  and wildlife. According to the report, thanks to global warming, a million species have already become extinct and approximately 150,000 people will die by the end ofRead MoreClimate Change And Global Warming1630 Words   |  7 PagesClimate Related Threats Global warming will lead to uncontrollable devastation such as famine, war, and economic instability. Climate change will accelerate the dislocation of hundreds of millions of people and the extinction of many species. The negative effects of climate change are obvious on every continent. Professor Le Quere, director of the Tyndall Centre for Climate Change Research at the University of East Anglia said, The human influence on climate change is clear. The atmosphere andRead MoreMedia s Interpretation Of Global Warming992 Words   |  4 PagesMedia’s Interpretation of Global Warming A major problem and controversy that’s continuing to build up in the world, is global warming. There are two opposing sides to this controversy. One side are scientists and environmentalists who use collective data in order to prove that global warming is real and caused by human activity. The opposing side are interests groups such as an oil company or individual, who believe that global warming is just a bogus subject and misleading information put togetherRead MoreAn Inconvenient Truth1551 Words   |  7 Pagesthat global warming is a moral issue that humans need to address. For years, scientists have been examining the reasons for the changing climate and have come to the conclusion that global warming is real and it is serious threat to the world. Eventually, this threat will lead to major catastrophes that will cause epic destruction of our planet. Gore’s main purpose in this book is to expose the lies and misconceptions regarding global warming and to inspire th e public to take action. Global warmingRead MoreClimate Change Denial Of The North Pole985 Words   |  4 Pagescontinue on. Everybody has heard of global warming and the anecdote that our grandchildren will never see a polar bear. Near apocalyptic warnings of the future we will have if we allow it to continue unchecked. However, there is a large faction of people who go out of their way to try to downplay the effects of global warming; these people are known as climate change deniers. Predominantly conservative, these people do everything in their power to undermine global warming for economic gain. Climate changeRead More`` Happiness Is A Warm Planet `` By Thomas Gale Moore1234 Words   |  5 Pagesis an article concerning global warming. In the article, Moore claims that â€Å"Global warming, if it were to occur, would probably be beneficial to most Americans†. The main points that Moore explains in the article are that everyone will benefit from the rising temperatures, the cost of fighting CO2 emissions cost too much,, and that America will pay the price from third world countries not being ab le to keep up with new conditions. Essentially, his idea is that global warming would have a positive outcomeRead MoreGlobal Warming Is The Biggest Threat Facing The Country988 Words   |  4 Pagesmentioned that global warming is one of the urgent and growing threat to â€Å"national security†(Nakamura, 2015, para 1). Presidential contender/Senator/ Bernie Sanders also pointed out that â€Å"global warming, not terrorism or nuclear weapon proliferation or chinese hacking, is the biggest threat facing the country†(Follett, 2015, para 1). Global warming contribute to the death of 400,000 people a year and costing the world more than $1.2 trillion, which is about 1.6% of the annual global GDP (Harvey, 2012Read MoreWildfires And How Do They Start Essay1491 Words   |  6 PagesWhat are wildfires and how do they start Forest wildfire burn in the U.S. is projected to increase by over 50% by 2050 Wildfires emit huge amounts of carbon dioxide, increasing the rate of global warming. That warming then increases the number and severity of wildfires. We may be underestimating how much carbon future fires will contribute to the atmosphere. The biggest concern I have is that it is possible that we are underestimating the positive feedback of fire to the climate system andRead MoreGlobal Warming : An Essential Component For Income1520 Words   |  7 Pages Because global warming is responsible for the increase in the frequency of severe storms, droughts, forest fires, and floods, infrastructure is often damaged or destroyed. This requires extensive repairs. If global warming persists- not only will the weather become more severe, but the cost of rebuilding the infrastructure impacted would skyrocket. Similar to the cost of infrastructure repair, many businesses and industries will have to adapt or go out of business if global warming persists –

Contribution of the Business Sector in Philippine’s Development Free Essays

Since the end of World War II, the Philippine economy has been on an unfortunate trajectory, going from one of the richest countries in Asia (following Japan) to one of the poorest. Growth immediately after the war was rapid, but slowed over time. Years of economic mismanagement and political volatility during the Marcos regime contributed to economic stagnation and resulted in macroeconomic instability. We will write a custom essay sample on Contribution of the Business Sector in Philippine’s Development or any similar topic only for you Order Now A severe recession from 1984 through 1985 saw the economy shrink by more than 10%, and perceptions of political instability during the Aquino administration further dampened economic activity. But in recent years, the Philippine economy is slowly doing its best to increase its economic development. Due to the strong post-crisis, the Philippines continues to face challenges and must sustain to achieve economic growth. Thus, the role of business enterprises is essential in pulling up the country’s economic development. One of the biggest contributions of the business sector in Philippine’s development is through investments. They invest in society so that nobody falls out of the market. They also invest in building and maintaining capital resources to reduce cost of doing improve efficiency and invest in new and innovative technologies that create new services that promote public good. The business sector dominates the Philippine economy contributing a big part to the country’s GDP. These private enterprises hire workforce and so uplift employment rate. The Philippine business sector has demonstrated a wide range of innovative initiatives aimed at maximizing their positive social, economic and environmental impacts on the communities where they operate and on the society in general. The business sector does not only provide employment but also has a corporate social responsibility through providing opportunities for education, communications, engineering and financial supports. That is why the business sector plays an important role in the Philippine economic development. How to cite Contribution of the Business Sector in Philippine’s Development, Papers

I Have a Dream and The Gettysburg Address Essay Example For Students

I Have a Dream and The Gettysburg Address Essay Today I have chosen two speeches which are critical to the growth and development that our nation has gone through. Two men from different backgrounds and different times with one common goal, equality for all. The Abraham Lincolns Gettysburg Address and Martin Luther Kings I Have a Dream both address the oppression of the African-Americans in their cultures. Though one hundred years and three wars divide the two documents, they draw astonishing parallels in they purposes and their techniques. The battle of Gettysburg was the turning point of the bloody war between the states in favor of the north. The battle over states rights, mainly the right to keep slaves, had finally peaked in July of 1863. Lincoln knew that he had to say something to inspire his troop to go on. He said that eighty-seven years ago, or as Lincoln affectionately refers to it, four score and seven, the four fathers were dedicated to the idea that all men were created equal, not just white, male landowners. He states that the Civil War tested weather a nation with the standards and principals of the United States would make it. He dedicates the ground that the solders died on the great battle which they had just fought and stated that the solders would not be buried, but instead left were they fell in battle. Lincoln then tell the troops not the let the brave men who dieds deaths to have been in vein. He then says that the country shall have a new birth of freedom and that the United States shall not perish. The march on Washington D.C. was a turning point in the passionate battle for civil rights. Years of segregations and mistreatment of the African-Americans had pushed them to the edge. King knew that he had to say something to calm his people and make sure that their demonstration did not turn into a violent one. He said a hundred years ago, or as King affectionately referred to it, five score ago, Lincoln gave the Gettysburg Address in a war to free the African-Americans from the tyranny of slavery. But despite the bloodshed they were still not free. King too touches on the fact that the fore fathers some one hundred and eighty seven years ago said that all men are created equal and entitled to liberty. King went on to say his people would not just go away and were not just blowing off steam. That these changes need to be made to keep hold of all that is America. Beside for the parallel structure exhibited in both of these speeches, the are still fight for the same thing one hundred years apart. Though the African-Americans were free from the bondages of slavery they were not free from the bondages of racism. If it were not for these two speeches, the world would have not seen the importance of the African-Americans plight for equality. Words / Pages : 510 / 24 .