Energy Drink Is A Promising Business Niche Essay - 709 Words

The expression ‘Energy Drink’ refers to a liquid refresher that include extracts of caffeine and sugar in blend with added elements such as gaurana, vitamin B and taurine. Such a drink offer it’s consumers with increased energy and it is generally consumed by youngsters, college learners and club teens. The major purpose energy drinks serve is that it help students to stay conscious during lectures and revision. Small beverage companies in US are following different marketing strategies to attract potential customers. Many rivals are emerging and coming up with new brands with specific niches. The main success factors of Energy Drinks includes †¢ It generates a new category which is grounded on an innovative product class that is rare and†¦show more content†¦They are envisioned for a niche group and this message works well for youngsters. The top 3 energy drinks in the world are the following: a) The first energy drink named â€Å"Red bull† was introduced in the year 1997 in United States. Red bull is an Austria based private company considered as the foremost energy stimulation beverage company having a market share of 60%. Since its introduction it has captured the attention of a wider number of audience with the claim that it can boost workout and improve health. On top of the records the best renowned and nutritious energy drinks in the world is Red Bull. It was first sold in 1987 by an Austrian company â€Å"Red Bull GmbH†. The slogan which is used by the company for promotion of the product is â€Å"it gives you wings†. It has citrus flavor with bitter-sweet taste. Caffeine, sugar, vitamins B compound and energy supplements are the main synthetic constituents of Red Bull that gives the consumer additional energy so as to work for the whole day and also to wake up the whole night. With and without sugar are the two kinds and proportions of Red Bul l. Numerous alcohol blends are prepared in night clubs and bars in spite of no varieties. b) The Second largest energy drink sold in the United States markets after Red Bull was â€Å"Rockstar† in the year 2001. Its head office is situated in Las-Vegas, Nevada. Guarana, ginko,Show MoreRelatedMarketing Plan for Kickstart3512 Words   |  15 Pagesjust the right amount of kick to help them start their days (www.kickstart.com). This plan analyzes Kickstart’s 4Ps (Finch, 2013) which are important to understand when analyzing this product and provides recommendations for improvement. General business situation Organizational strengths and weaknesses PepsiCo has world renown brand name, a reputation for solid brands and a deep and wide product line in the international and domestic markets. (Simon Sullivan, 1993). 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